LS and W Solutions Group, Inc. provides attention and flexibility of service to businesses by initiating product to market solutions through developing individual retail marketing plans and implementing targeted directives per client requirements. Personal interaction with all industry components is the cornerstone that offers optimum product exposure for sales expansion, operational reviews with strategic insights and quality assurance for heightened business opportunities. Want to learn more?
The driving force of product to market starts with planned development by strategic thinking as offered in numerous customized features aimed at generating maximum customer exposure for your product or business at retail. Solutions formulated from the following areas will bring enhanced sales opportunities and expand consumer purchases.
o Mass Market and Specialty Retailer Product To Market/Expansion Planning
- Newsstand Marketing Plan Development
- Key Account(s) Targeting
- Identify Retailer Display Opportunities
o Direct Retailer Contacts
- Retailer Program Analysis, Recommendations and Implementation
- Retailer Authorization Requirement Analysis and Contact
- Sales Presentation Development and Execution
o Supplier Interaction For Product/Program Coordination
- Traditional I.D. Wholesalers (Group & Independents)
- Tertiary Distributor Contacts
- Direct Distributor Sources
o National Distributor Marketing Involvement
- Liaison Resource Interacting With ND Management
- Strategic Assignments Development
- Field Staff Interaction For Retailer Assistance
o Promotional Programs
- Develop Program Planning, Retailer Contact and Implementation
- Recommend Retailer Programs/Added Value Promotions
- Program Analysis and Return On Investment (ROI) Results
o Trade Shows – Coordinate, Initiate and Follow-Up Compliance
- Determine Match To Publisher Interests with Recommendations
- FMI, NACS, NCA of 7-Eleven Franchisee, NACDS, etc., Plus Regional Events
- Provide Show Overview, Engage Contacts and Process Paperwork
- Active Show Participation, Post Analysis and Customer Follow-Up
o Sales Conference Representation
- Publisher Liaison For Product Representation
- PBAA and MPA One-On-One Meetings Format Development and Presentation
- Conference Participation, Meeting(s) Analysis and Contact Execution
© 2008 LS and W Solutions Group, Inc. 2711 Wendy Drive Naperville, IL 60565 t.630.416.3795 f. 630.416.7848